I'm not quite sure about this. I mean, I like the sound. This particular song has some crude bits, but it is at least embeddable (is that even a real word?), unlike most of The Boss Hoss tunes on YouTube.
What we have here is a German band, singing covers of American popular music, in English, but with a Country-Western flavor. And horns. Given the number of live concert videos posted on YouTube, they must be some kind of phenomena in Germany. It's just weird, man.