One ad from a law firm stuck out because of the way they phrased their message. It was missing most of emotional claptrap found in other ads. This one laid it out very simply.
- Drug companies make a great deal of money from drugs that help people.
- Some people who take that drug, a small minority we hope, are injured by that drug.
- The drug companies know this is likely to happen, so they set aside funds to pay for those claims / lawsuits.
- So if you have been injured by a drug, step up the plate and say your piece. You will collect.