Friends of ours recently returned from a trip to
Ashland (famed for their Shakespeare Festival). While there, they had dinner at
New Sammy's Cowboy Bistro. The place has been operating in Talent for a number of years. In a previous life, the owners had run
The Boonville Hotel in California which was famous for it's food and notable for its collapse.
In retrospect it’s easy to see the restaurant’s failure as the
natural outcome of various forces – a sort of epicurean perfect storm.
Begin with some inexperienced investors with a worshipful attitude
toward the nascent California Cuisine movement and its practitioners –
“food gods and goddesses,” as the star-struck investor Stanford calls
them. Introduce them to a cultured and charming bon vivant with dreams
of a French-style country inn in California. Add a hostile local
populace and season with a profound lack of business acumen – or even
common sense – and voila! A recipe for disaster. - Sean Elder
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