Outrageous, Mellowed

California Bob reports: John Lydon AKA Johnny Rotten of the Sex Pistols, advertising butter.  Apparently these boosted Dairy Crest's sales some 85%.
Wikipedia amuses: There has been a recent revival of a 1980s movement to have Lydon knighted for his achievements with the Sex Pistols – even though he has since turned down an MBE (Member of the Most Excellent Order of the British Empire) for his services to music. In 2002 he was named among the 100 Greatest Britons following a UK-wide vote. Q Magazine remarked that "somehow he's assumed the status of national treasure.