Think Ink

Collin's Lab: Eink, Think Ink - the full series!
Adafruit Industries

I wondered how ebook readers worked and now I know. If you run 'Think Ink' together in the modern make-a-web-address-out-of-anything way you get an ambiguous string of letters that could also be interpreted as 'thin kink', though I am not sure it has any meaning. Actually I am sure it does, I just don't want to know what it is.

Via Make: