Sign of the Times

Saw this sign by the side of the road today:

Fear Free

Dental

I saw the words, but it was just a flash so at first it didn't make any sense. Thought about it for a second and decided it made even less sense. Is this from a dentist offering dental services that are free of pain (Fear-Free Dental)? Or is this some right-wing nut-job warning of the coming Obama-clypse (Fear Free-Dental)?