The game started out as a weak offensive battle with most sponsors airing predictable ho-hum commercials, heavy on special effects but failing to bring any notable creative contribution across the goal line. Standard "run it up the middle" play-book themes of buffoonish alcoholism, frustrated horny men, and kicks in the groin failed to gain yardage, while intensive efforts with computer generated cyber-monsters brought lots of flash and dash, but managed only to move the ball sideways.
One breakout play came from Audi, who stepped up with an unexpected flea-flicker play lampooning traditional concepts of old wealth. And Careerbuilder.com deserves MVP for their portrayal of chimpanzees running the workplace -- the only laugh-out-loud moment in the game.
It gives credence to the old Vince Lombardi line, "When all else fails, and you need points on the board, bring in the chimps." And it's refreshing that the tried and true methods of simian exploitation can outdo the best of modern computer generated content. Yet there's a nagging disappointment: is our massive investment and reliance on technology going to fail us with mediocre results?
- California Bob
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