Rock Lobster

I encountered this pseudo-creature at Post-Hip Records last month and it made me wonder what kind of market forces persuaded someone to go to the trouble to produce such a thing. It's not a highly detailed, anatomically correct model that could be used in a science class, it's more of the rubber chicken gag variety. Still, someone went to the trouble to make the mold, set up a production line to mold them and paint them. I imagine they would have had to have made at least several hundred of them to make it worthwhile. Where would you use them? Restaurant advertising displays in the only place I can think of. Do you suppose this is a veteran of a Red Lobster advertising campaign? Just weird, that's all.